Token creators often delegate their distribution to exchanges or OTC sales, however, if the token is utility who creates it (whether company or merchant), they should not underestimate the possibility of distributing it in a user's Wallet by harnessing the potential of social interaction, thanks to automated bots.
Takamaka's bots are Java microservices dedicated to controlling user interaction on social media, built with precise rules decided by the issuing company.
Each social channel (e.g., Twitter, Facebook, Instagram...) has different rules and specific access points; through bots, a unified bulletin board is created that allows for tracking of mentions, grouping of events in dashboards, and disbursement of tokens that reward user interaction.
Basically, the more you participate in initiatives and support the work of the company, the more you are rewarded with utility tokens to spend in the "circuit," creating a circular and virtuous process.
